Lord of the rings

Why ride the subway with rats when you could instead go all-in on an energy-efficient, painstakingly designed Hobbit home?

Anyone up for a Great Eagle rideshare?

For the first time in NYC, all three of Peter Jackson's Lord of the Rings films will be screened with live orchestral accompaniment.

As you no doubt know, Lord Aragorn will at last be crowned King of Gondor tomorrow!

Will this new gold-plated key fob transform an awkward Citi Bike commute into a thrilling, stylish adventure through Mordor?

"Much of Ent Fangorn forest was destroyed by the wizard Saruman during the war of the One ring."

To celebrate finishing shooting scenes for the upcoming "The Hobbit" sequels, director Peter Jackson got Orlando Bloom to recreate a class "Lord Of The Rings" meme.

This year, one intrepid street artist/prankster has dedicated himself to placing "Lord Of The Rings"-themed MTA posters around the subway stations (as you can see above).

To get you thoroughly in the mood for "The Hobbit: An Unexpected Journey," some industrious fans have compiled a 7-minute long, chronological video made out of all the trailers and TV spots for the movie.

Below, check out the full trailer for "The Hobbit: An Unexpected Journey," the highly anticipated first part of Peter Jackson's three-part "Lord of the Rings" prequel. Watch it while it's still up!

YouTube commenters are all over this: "This is such an obvious LOTR ripoff, please tell me this is a joke. It even looks like the same actor plays the wizard...has Hollywood honestly come to this?"

Like Gandalf always said: a remastered extended edition cinema showing of the entire LOTR trilogy is never late, Frodo Baggins. Nor is it early. It arrives precisely when Peter Jackson means for it to.