How does the Van Leeuwen ice cream differ from others? We only use fresh milk, fresh cream, sugar and egg yolks. Many other super premiums use this stuff but they supplement it with dry or condensed milk, more sugar and sometimes corn syrup, whey protein and stabilizers. All of this stuff thickens the product. We believe that made the traditional way with only milk, cream, eggs and less sugar, ice cream tastes better. Ours has a light and clean taste but is also very creamy. By not using as much sugar our very special and artisanal flavors can come through.

Have you ever considered having music on the ice cream truck? What songs would you include? I considered it, but people seem so thankful that we don't that I nixed the idea. I'd want Mark Mothersbaugh to compose something.

Given the opportunity, how would you change New York? Less cars. I would impose a steep emission tax. There are too many cars. Too loud, too smelly. I know we have ice cream trucks, but that is work. I see so many folks driving when they could use public transport. I would make that better too. Also, in food, I would outlaw high fructose corn syrup' it is so bad for us and kids drink it in soda. It screws up the endocrine system.

Under what circumstance have you thought about leaving New York? I couldn't leave; nowhere on Earth has this energy. I would leave to get closer to nature. I like the extremes, I either want pure city or very secluded nature. Nothing in between.

Do you have a favorite New York celebrity sighting or encounter? Bill Murray at a Seu Jorge concert. I said, "Hi." Then he said, "Hi."

Best cheap eat in the city. "Eat" on Meserole Ave in Greenpoint. They serve incredible local organic produce, menu changes twice a day and nothing is over $9, most are $5 or $6. They have herbal tea, fresh picked chamomile and mint. Very simple food cooked perfectly.