Soon, your iPhone will have 70 new emojis, and amongst them will be the glorious Bagel. Finally, no more typing the word "bagel" ever again. However, as all bagels were not created equal, there was a lot of room for them to screw this one up, and, well... we got Lender's-ed.

This bagel has a shiny coating very similar to a Lender's, the frozen bagel that has, for decades, tried to pose as an authentic New York City bagel in suburban grocery store freezer sections nationwide.

At the very least, this thing needs to be toasted. And then set on fire and shipped back to Ohio.

Even Pat Kiernan, noted Canadian, is mad.

You call this factory-produced bagel an emoji that stands for all bagels??? New Yorkers demand more. https://t.co/kvo6THEjNO
— Pat Kiernan (@patkiernan) October 3, 2018

And where's the cream cheese? The lox? The butter? Who eats a dry bagel? This may fly in the Omaha airport Southwest terminal, but New Yorkers won't stand for it.

I’m organizing a march in New York City against Apple’s just-revealed bagel emoji, which comes out with the next iOS update. It looks like something you get from a cardboard box in the freezer section at Walmart. This insult will not stand. pic.twitter.com/Z44YFBuUlU
— Downtown Josh Brown (@ReformedBroker) October 3, 2018