lowcardiet.gifStarting July 21st ZipCar dares you not to drive. CoolHunting reports that the company has introduced a new program: the Low-Car Diet. For those willing to take the leap and go car-free for a full 30 days, they are replacing "participants' car keys with a complimentary transit pass, a free one-year Zipcar membership, drive time credit and a number of other perks from local partners. In the New York City area, Zoo York will aid the car-less participants by donating skateboards"! The month will be bookended by a ceremonial key-drop on the 21st and a completion event on August 15th (details on both TBA). New York is one of the 10 U.S. cities where the program is being offered (Zipcar members were also asked to participate), but the website now states that applications are on hold. We've contacted ZipCar and they told us "we're still open for enrollment here in NYC!" You can contact rharmon (at) zipcar (dot) com if you are interested.