According to an article by the Times' Denny Lee, the hallmarks of someone who should be living in Williamsburg are:
- Interest in Electroclash
- Having 40+ friends on Friendster
- Creating art with garbage under a nickname

But, surprise! These people are discontented with Williamsburg and moving out. Or talking about it. There's also some bleating about Williamsburg being played out, too full of wannabe hipsters, dirty, the word "hipsterati," how the East Village is real and inspiring...something about the cyclical nature of hip places, "inconvenience of being a pioneer." Yeah, Gothamist fell asleep after the first column too.