Last week, it was revealed that publisher Conde Nast was mulling moving to One World Trade Center (Freedom Tower). The Observer spoke to one Conde executive who pointed out that at their current building, 4 Times Square, "We're paying below market rent here, and at some point, it goes to market. That's a huge jump. When we moved to Times Square, market rent was nothing like what it will be when our lease expires." Still, other Conde veterans are down on a move to Ground Zero, offering, "The place is a cemetery. It's creepy," and "There's not one person from editors on down who wants to move down there. Even people who could walk there don't want to move there."