Bedwick! What's there to hate? A combination of two distinct Brooklyn neighborhoods—Bed-Stuy and Bushwick, Bedwick rolls off the tongue far better than, say, Bedushstuywick or Parkwanus. It combines the tree-lined, neighborhood aesthetic of Bed-Stuy with the Roberta's-having of Bushwick. What's better than that?
We could argue all day about the malevolence of blurring neighborhood borders to boost real estate values (as if anywhere in this goddamn city needs that), but broker Roni Dotan isn't trying to quibble. When he listed a Stuyvesant Avenue property as being in Bedwick, he knew exactly what he was doing.
"I didn't come up with it," Dotan told us this morning, adding that he'd first heard the term online, and again from the mouths of a group of kids on the train—possibly European tourists.
"I was like 'What the hell is Bedwick?'" he said. Despite having lived in the city for a decade and worked in real estate for the past six years, Dotan decided the visitors—as usual—were on to something. He liked the term, and it was so.
Although it's inspired almost universal disgust after Curbed first spied the offending word yesterday, Dotan stands by the credibility of his real estate chimera. Bed-Stuy's image, he said, could benefit from Bushwick's growing reputation as a hotbed of hipster culture.
"I think Bushwick is extremely desirable—it's a natural move to people from Williamsburg," he said. "You maybe get the best of both worlds."
Doesn't Dotan feel any guilt or remorse or sharp stabs of regret about trying to roll distinct neighborhoods together for the purpose of inflating rent prices?
"I don’t see the big deal—I think people should embrace change," he said. "If people are that afraid of gentrification, that’s their fault."
Dotan defines the neighborhood as roughly the three to five blocks surrounding the Myrtle Avenue J/M/Z.
"It’s a nice eye opener for people to realize that 'I'm in Bed-Stuy, but I'm very close to Bushwick,'" he said.