2008_05_nbcny.gifBig changes are ahead for WNBC, Channel 4. The NY Times reports NBC wants to transform the local station into a "content center" and "will start a 24-hour local news channel along the lines of cable’s New York One."

Overall, NBC will "de-emphasize" WNBC--the WNBC website will be NBC New York. No layoffs are planned, but a huge culture shift is: Employees will be retrained and have "expanded duties," such as producers who usually produce segments for a specific timed broadcast will be producing content that will be used round the clock and on various platforms, be they on broadcast, digital cable, taxi cabs, or online.

The channel will also have "live headlines every half-hour and the latest weather and traffic information for the area" and reflect any breaking news (like 1010 WINS, but on the half hour!). The new space for this channel is being carved out of 30 Rock, and because NBC Universal has been growing so much, a new facility (location TBD) is being built to accommodate the growth and to consolidate office space around the city.