"I'm New Jersey Governor Jon Corzine, and I should be dead." That's how Corzine starts off a public service announcement to remind people to buckle up. Corzine is the current poster boy for bad seatbelt behavior: He wasn't buckled up when his SUV - which was traveling at 91 MPH - crashed on April 12, and he was critically injured, breaking many bones and lost half his blood. He remained on a ventilator for many days and required a number of surgeries.
Corzine mentions all of that during the PSA, and credits the medical care he got with saving his life. The AP reports that he worked with the National Highway Traffic Safety Administration on the message. There are cutaways of photos of the wrecked SUV and the last shot of the ad shows him walking away, with his crutches.
What do you think of the ad? We think the ad is effective, but one thing to keep in mind is that Corzine's extraordinary medical care may have been prompted by his position and power. Corzine has repeatedly admitted that he "set a very bad example" and expressed appreciation for a second lease on life; he also paid the $46 fine for not buckling up. The NHTSA also has a "Click It or Ticket" campaign.