You'll recall that last week Transportation Alternatives held their Biking Rules PSA Festival at BAM, featuring 40 PSAs created to promote bike safety and responsible cycling (i.e., not pedaling fiendishly down the sidewalk and running over pedestrians, etc.). The videos competed in two main categories, "Why Biking Rules" and "Street Code." Here's one of the winners in the shorter "Street Code" category, which will be broadcast on local TV, at outdoor summer films, and at cultural venues like BAM. Winners Aldo Arias and Pam Tietze also got a cool two grand, which will buy a lot of magical bike lights.
Below, check out the Grand Prize Winner in the Why Biking Rules category: "Gear Up," a cute four-minute faux-'70s PSA.
