This fall, Urban Outfitters continues their quest to conquer every surface of the earth with their unique brand of irony—and you, Upper West Side, are next. The retailer is opening up its second location in the neighborhood, but this one will look like "a hat store, a hardware store, a neighborhood bar and a bodega" from the outside. The creative director who designed the storefront told the Wall Street Journal, "the whole idea was to do this kind of ironic statement of lining the building with storefronts that would be reminiscent of independent businesses." Take that shuttered mom and pop shops, you're just a throwback whose nostalgic design qualities will be used to peddle mass-produced goods, like the $110 Loomstate Bodega Tank (pictured). [via Racked]