In case anyone doesn't get how cool neighborhoods in New York work, here's a primer. First, it's poor people, usually some group of immigrants. Then, it's the artists who move there for the cheap rents and the large, raw spaces in which to create edgy galleries. Then you have the young people who also need the cheap rents and who want to be near the artists. Finally you get the rich people moving into the newly sprouted condos to be near the cool people, who herald in the end of the trend. And today, the New York Times seems to have found the spokeswoman for that last wave. Get ready to hate, hipsters.

The piece surveying the neighborhood hatred for the influx of chain stores (see Duane Reade, Starbucks), is filled with quotes like “Duane Reade is greed," and, "I guess you’d call it the gentrification of Williamsburg." But is also features the voice of Shari Lind, a woman on maternity leave from Victoria's Secret headquarters who wishes she could move back to the Upper West Side:

Shari Lind, who maneuvered a baby stroller occupied by her son Sawyer out the doors of Duane Reade, said she was elated by the chain’s presence. "Please, can you bring in Dunkin’ Donuts too,” she said. “I also want a Bank of America.”

A newcomer to Williamsburg from Manhattan, Ms. Lind said she found the neighborhood to be very inconvenient. Many of the chic stores refuse to take credit cards. And, she said, the quaint gourmet coffee shops charge too much. She said she sent an e-mail to Food Emporium imploring the company to open a supermarket in Williamsburg.

“For some reason,” she said of her neighbors, “they don’t want corporate stores. They don’t want convenience.”

Seriously, what's wrong with you, BBurgers? Think you're too good for meat munchkins? Thankfully, there is hope in Tracy Kinney and her children, Rowan and Caspian. She says, "If anyplace is going to reject a chain store, it’s Williamsburg. Plus, Duane Reade doesn’t play that great ’80s mix." Everyone knows that nothing makes a pharmacy run like a little Duran Duran.