CNBC's Maria Bartiromo has been in the news for all the wrong reasons lately. Not only are there reports that Bartiromo, a 39 year-old native of Bay Ridge, has trademarked the phrase "Money Honey," but Bartiromo's name has come up in the firing of a Citigroup executive.
In her filing with the United States Patent and Trademark Office, Bartiromo lists several things that she plans to use "Money Honey" for: children's entertainment (TV, movies, online); children's toys (stuffed animals, dolls, action figures, play money, toy banks and cash registers); clothing (t-shirts, jackets, visors); household items (glasses, plates, garbage cans, candy dispensers); accessories (backpacks, purses, wallets); media (video tapes, DVDs, game software). It almost looks like her trademark lawyers didn't leave any stones unturned. Gothamist is waiting to see the Money Honey panties and bra set (perfect for Valentine's Day) and the Money Honey paper shredder (perfect for shredding those sensitive financial documents).
The news of Bartiromo traveling with the former chief of Citigroup's wealth management unit Todd S. Thomson makes David Carr question the conduct of both Bartiromo and Thomson. It seems that Bartiromo took a trip back to the United States from Asia in the Citigroup corporate jet with Thompson. On one occasion, The Post reports that "several Citigroup execs were bumped" from the flight." Reading that, we had to wonder how Bartiromo could bump several executives. Does the Money Honey travel with an entourage (Money Honey Bees)?
Despite the trip, CNBC stands by the Money Honey. If CNBC does decide to bump the Money Honey from the network, it's clear that she's always got a lucrative career in merchandise licensing.