Spike Lee, the effortlessly curmudgeonly director, has taken to hawking vodka... but that's old news. The new news is that teens in Brooklyn are turning on Lee for bringing his Absolut Brooklyn ad campaign to their neighborhood of Bed-Stuy. According to the Daily News, teens in the area recently did a survey of alcohol ads in the area, mapping out promos for the Children's Aid Society—they found that Lee's campaign dominated.

One 17-year-old, Shenel Gunnis, told the paper, "I've seen his movies. I was a really big fan. But he lost respect from me. You're not supposed to be promoting stuff like that in areas that can barely afford food." Another wants to ask Lee why he's supporting a liquor campaign in an area where there is an alcoholism problem. In the end, they don't believe he's using his power for good—but kids, doing good doesn't land you a lifetime supply of free Absolut!

Anyway, if Lee did make himself available to comment on the subject, he'd likely say something like, "you know... It's not my company." At least, that's what he told us in July when asked about the product.