NYU's Clive Davis Department of Recorded Music has just named hip-hop artist Kasseem Dean, aka Swizz Beatz, its first ""producer in residence," there to lecture and mentor students who want to start careers in the recording industry. The Bronx native gave his first lecture yesterday, which focused on how to brand oneself. PRO TIPS: Have uncles who work for the Ruff Ryders label. Then you're just a hop, skip and a jump away from establishing your own record label at 23 and then marrying Alicia Keys!