A new luxury boutique hotel opening up in Queens is already being sued. Silvercup Studios in Long Island City is suing the operators of the establishment, which is called Silvercup Hotel. According to the Daily News, the lawsuit claims the hotel is "exploiting the goodwill inherent in the Silvercup" trademarked name. The hotel is nearby, at 29th Street and 39th Avenue, and is advertising its proximity to the famed studios (where shows like Gossip Girl film). The suit seeks an injunction against the hotel using Silvercup in their name, as well as $200,000 in damages. As of right now, their website is still up and running under the name Silvercup Hotel.