Of course: Some real estate marketers are bandying about a new neighborhood name for a sliver of already pretty tiny TriBeCa—it's "North TriBeCa"—and they tell the NY Times that North TriBeCa has turn-of-the-last-century buildings (or facsimiles of them); eastern TriBeCa has the high risey buildings which a broker says "feels more like the financial district." But another broker says, "As a marketing ploy, I’d say buyers who come to TriBeCa are among the more sophisticated, and they’re not going to fall for it."