100708plaza.jpgWho knew the word "plaza" would come to be so coveted? After a three week trial, a jury has ruled that the low-budget downtown Vegas Plaza Hotel and Casino has not adequately protected its trademark, clearing the way for the El-Ad Group, the owners of the Plaza Hotel in New York, to build a $5 billion, seven-tower, 6,700-unit "Plaza Hotel and Casino" on the Strip. The jury ruled that the Vegas Plaza had simply gone by too many names over the years, including the Union Plaza and Jackie Gaughan’s Plaza Downtown. A lawyer for the Vegas owners tells the Times, "We’re somewhat stunned and in disbelief." And with good reason; is El-Ad seriously going to roll the dice on a multi-billion dollar hotel resort hotel development at this particular time?