The elderly owner of a Cobble Hill pastry shop and grocery was reportedly struck and killed by the driver of a Mercedes-Benz while attempting to cross Atlantic Avenue near his store on Sunday evening.

According to the police, the 66-year-old man was crossing to the south side of Atlantic Avenue, near the corner of Clinton Street, when the 26-year-old driver of a 2008 C300 Mercedes-Benz struck him, driving east on Atlantic. EMS rushed the victim to Brooklyn Hospital, where he was declared dead.

"That car threw his body maybe 20 feet in the air. He hit him at full impact,” one witness told the Daily News. "The guy lost so much blood. There was nothing anyone could do."

While police have not yet named the victim, the News identifies him as the longtime owner of Oriental Pastry and Grocery at 170 Atlantic Avenue. According to the News, he had just left Key Food—across from his shop on the north side of Atlantic—when he was struck. He reportedly made the trip to pick up a carton of pistachio ice cream.

According to a short 2014 interview for the blog Syrian Eyes of the World, the Syrian shop owner had helmed Oriental, known for its spices, for 45 of his 46 years in the United States. In 2001, the NYTimes wrote about the shop's green almonds—unripe almonds "with the texture of a hard peach and a flavor much like a raw green bean and an underripe plum."

The Mercedes driver stayed at the scene last night, and the crash is still under investigation with the NYPD's Collision Investigation Squad. There was no answer at Oriental Pastry and Grocery this morning.

This intersection was the scene of another fatal pedestrian collision two years ago. 48-year-old Martha Atwater was fatally struck near the intersection of Clinton and Atlantic in the winter of 2013, while standing on the sidewalk on Clinton Street.