Obviously Google will one day dominate the world. It's the same way in 1993 no one would have thought that an index of the web would be important, but Yahoo did, and now they are a huge brand. Google understood that the index paradigm was bound to fail eventually, and introduced the search as a replacement. Now they are the most important force on the internet. And now they are guiding consumers to products. Can you imagine how much this traffic is worth? Froogle