A six-year-old boy was groped inside a Manhattan bookstore on Wednesday afternoon, and now police are looking for the suspect.

2018_08_bngs.jpgThe NYPD says a man approached the boy around 4 p.m. on August 29th inside the Barnes & Noble in Union Square on East 17th Street, grabbing his buttocks and groin area.

The suspect allegedly said, "I was trying to help...I’m sorry," and fled west on East 17th Street.

The boy, who was a few feet from his mother at the time, was not physically injured.

The NYPD released images of the suspect (pictured right), describing him as 18-20 years old, approximately 5'8" tall and 170 pounds with black hair and brown eyes. He was last seen wearing a multi-colored short-sleeved shirt, dark jeans and white sneakers.

Anyone with information in regards to this incident is asked to call the NYPD's Crime Stoppers Hotline at 1-800-577-TIPS (8477) or for Spanish, 1-888-57-PISTA (74782). The public can also submit their tips by logging onto the Crime stoppers website at WWW.NYPDCRIMESTOPPERS.COM or by texting their tips to 274637 (CRIMES) then enter TIP577.