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The Post reports that the New York City Marketing Development Corporation is recruiting different celebrities and NYC notables to explain why they love the city in order to develop ways to drum up tourism. A recent poll that the NYC MDC conducted says that "crime is still the No. 1 reason why tourists stay away," prompting the MDC to go to people like Russell Simmons (Phat), Sofia Coppola, Mark Messier, Dick Wolf, and Ric Burns (documentarian), as well as George Steinbrenner (Yankees), Danny Goldberg, David Stern (NBA), Nick Jones (SoHo House), Deputy Mayor Patti Harris and Police Commissioner Raymond Kelly and draw out what they love about NYC. The interviews are expected to be a part of a global advertising campaign that may include TV, outdoor, and tie-in books. Burns told the Post, "New York City is about as big a brand as you're going to get. The richness, the denseness of New York's intellectual, spiritual capital is so strong. New York's greatness is not that it is better, but that everyone comes here. Everyone is us." Gothamist agrees that NYC is great, but we hope that the voices of regular New Yorkers are captured, because a lot of NYers we know have great suggestions on what tourists should really see in NY. Then again, some may want to keep those at least semi-secret. But the least the NYC MDC can do is tell tourists to visit the other boroughs, the Noguchi Museum or Arthur Avenue in the Bronx.