200804apple.jpgAs The Big Apple adopts a new "green" logo, Apple (purveyor of iThings) is turning red. Wired reports that the emblem for New York City's GreeNYC campaign "shows a stylized apple with a stalk and a leaf. It bears a resemblance to Apple's famous logo -- a resemblance Apple says infringes on its trademark."

While Mother Nature was unavailable for comment, rumor is the Partridge Family bird has been chirping about a trademark infringement case himself. In the meantime, NYC & Company officially applied to trademark their apple logo early last year, as Apple filed a formal opposition. In turn, NYC & Company have filed a counterclaim asking that the infringement complaint be dismissed. This could go on forever...but experts say it will likely be resolved in 9 months. The next step is to survey people's reaction to the new logo, to see whether Apple's complaint can hold up.

Apple (who have planted their seed all over town) is saying that the logo used by the city will "seriously injure the reputation which [Apple] has established for its goods and services."