The city's need for blood is at an all-time high, and the New York Blood Center is calling on New Yorkers to "roll up their sleeves" and "give the gift of life." NYBC says they need almost 2,000 volunteers every day to meet demand. The Lo-Down reports that tonight LoHo Realty is sponsoring their winter blood drive, and they're luring volunteers out in the cold with the promise of "iTunes or Starbucks!!!" If you're on the Lower East Side this evening, their blood drive is happening from 3 p.m. to 9 p.m. at 477 FDR Drive (near Grand Street), in the Community Room of East River Cooperative. To donate in other parts of NYC, check out the NYBC website.