bikehelmet.jpgThanks to a donation from Target, the city will be distributing free cycling helmets throughout all five boroughs in coming weeks, as part of a program called "GET FIT-TED." That's not an admonition for some guy named Ted to get in shape; it has to do with a dual emphasis on properly fitting cyclists with their helmets and encouraging physical fitness among New Yorkers through cycling and other outdoor activities.

Dept. of Transportation commissioner Jannete Sadik-Khan and Dept. of Parks and Recreation commissioner Adrian Benepe were both sporting the new NYC helmets at a press conference yesterday. The unique design was made especially for NYC. The helmets feature an abstract grid of non-specific streets overlaid on an apple-red background. Today, DOT volunteers and employees will be fitting and giving away 1,000 helmets in Central Park. Anyone interested in a free helmet should call 311 to schedule a free fitting at one of the DOT's designated locations.