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Gothamist likey: New York City has struck up a partnership with The History Channel where the cable channel will, among other things, give NYC about $15 million in national advertising (to promote tourism), commit $3.5 million to preserving buildings and landmarks, and create $1 million in programming. What The History Channel gets in return is being the sponsor of this program and free media space at bus shelters and the like. Now, Gothamist is wary of co-opting our good city's name with corporations, but we love that the History Channel will also create an official history center, develop historical tours, and encourage tourists to visit all five boroughs. This is all part of Mayor Bloomberg's aggressive plan to boost tourism in the city.

You'll start seeing ads in February. Other cable channels we'd like the city to team up with: The Food Network - tastings all around town; Sundance or IFC - more movies; Bravo - Queer Eye makeovers and Blow Outs; The Weather Channel - umbrellas, galoshes, mittens galore. And here's the city's official tourism site: NYCVisit.com.