The other week, Cablevision revealed that it would shift from a free website to one that charges for its content, given the declining fortunes of newspaper industry. Now the NY Times publisher Arthur Sulzberger says he is considering "incremental" charges at the website. At an event at SUNY Stony Brook, Sulzberger discussed the print industry, “The immediate future looks, at a minimum, grim. Traditional revenue streams are anemic and getting worse." The NY Times has had various approaches for web revenue: Charging non-subscribers, charging international visitors, charging for editorials and opinion pieces... An analyst tells Crain's, “The Times has taken this position of ‘we’re free, we’re the biggest news site on the Web' If they make a mistake and confuse people again, the Times will have pulled defeat from the jaws of potential victory.