In reporting its parent company's $35.6 million third quarter loss, the NY Times notes that it "collect[ed] more from readers than from advertisers, in an industry where advertising traditionally outweighed circulation in revenue by at least three to one. At the company’s New York Times Media Group, which includes The Times and The International Herald Tribune, circulation revenue reached $175.2 million in the third quarter, while ad revenue dropped to $164.5 million." Earlier this week, the Times announced 100 newsroom positions would be slashed.