MarketWatch has a fun profile (with video) about NY Post media columnist Keith Kelly, who compares the NYC media beat to being a cop “patrolling a small town. You’ve got to get to know who the good guys are (and) who the bad guys are.” Also, "One time, there was somebody giving what I call the gift-wrapped scoop to one of my friendly rivals at a broadsheet paper. and I said, ‘Look, I was on that story and you gave it to them. Here’s what I’m going to do. Every story from now on, every cockamamie rumor that comes out of your company is going in my paper. I’ll call you at the end of the day and say you deny the report...and then you deal with the consequences.'" [Via Observer]