102108oreobusad.JPGPhoto courtesy Metropolitan Transportation Authority.

The MTA is currently testing out new digital screens that display ads on the sides of buses running on the M23 route. The screens, which use GPS technology to change according to each neighborhood's demographic, are being installed by New York-based ad company Titan Worldwide; the company's website declares that the 12-foot displays "are bright and unavoidable and will enable advertisers to target mass audiences by time of day, block, zip-code, demography and ethnicity." Yay!

As Titan's marketing director tells the Post, "In the morning, we can show Starbucks, and on the way home from work, a Budweiser ad." You can see where this is going; Bugaboo ads for Park Slope, Rohypnol for the Meatpacking District, and in Williamsburg, flashy ads for Neighborhoodies and machetes. The M23's test run currently sports ads for Oreo, Sleepy's, Coca-Cola and Sprite; a spokesman says that if successful, they'll install them on about 200 buses next year. Then in 2010, up in your cerebral cortex! Click through for a video of the Dunkin Donuts bus ad in action.