How serious is new Nets owner Mikhail Prokhorov about getting NY fans to pay attention to his underdog team? He's putting up a huge 225' by 99' painted billboard, featuring himself, Jay-Z and the words "Blueprint for Greatness"—on the side of a building at 34th Street and Eighth Avenue—right by Madison Square Garden, home of the Knicks. According to the Post, "Nets sources say Knicks and Cablevision owner James Dolan called Jay-Z to complain. Others in the Knicks hierarchy called the Nets and the NBA. The Nets did nothing wrong, according to the league."

A "neutral Eastern Conference observer" opined, "They put up a sign. The Knicks could put up a giant sign on Route 3 if they want." Expect to see more "aggressive" advertising from the Nets in transit hubs. [Via Runnin' Scared, of course]