With yesterday's launch of the Wall Street Journal's Greater New York section, 79-year-old media mogul Rupert Murdoch held a party at Gotham Hall. Conveniently, another of Murdoch's papers, the NY Post reports, "Murdoch said the aim of the section was to give a "better choice to consumers" and he promised it would deliver a 'fresh, robust, perspective on their city, the country and the world,'" and mentioned that the NY Times' local circulation "had 'declined by 40 percent over the past several years.'"

Mayor Bloomberg was on hand, saying the WSJ is his "second favorite source of business information," and uh, joked, "now there will always be a Wall Street Journal reporter at my conferences," resulting in another person "to ask ridiculous questions." Bloomberg also said, "I think it's a great section. More competition is what everyone wants. They are going to have to work very hard, as all newspapers do, to keep it up."

Slate's Jack Shafer is not, unsurprisingly, impressed with Murdoch's effort: "Every couple of years, Rupert Murdoch remembers what he really wants from life. He sets aside whatever international conquest currently sits on his to-do list, and he reinflicts himself upon New York City by purchasing, repurchasing, or reinvesting in a New York media property. All Murdoch wants is for the people of Manhattan to pay homage to him, and for the last 35 years they've basically refused his every advance."

And fellow mogul Sumner Redstone said last night at the Milken Institute Global Conference, “You have to be careful of any newspapers that Rupert Murdoch runs. He’ll put anything in them, except himself." He also said there "won’t be any newspapers in two years" and that Murdoch "lives in ink, and I live in movies and television... Ink is going to go away, and movies and television will be here forever, like me." Redstone is 86 and told attendees he plans to "live forever."