Given that the MTA project billion-dollar budget gaps in future years and that the cash cow of congestion pricing never made it to the altar, there may be a good idea of increasing revenue by way of Japan. The Associated Press has a story about a "money-losing Japanese train company" whose new lease on business life is thanks to a calico cat named Tama:
All the 9-year-old female cat does is sit by the entrance of Kishi Station in western Japan, wearing a black uniform cap and posing for photos for the tourists who are now flocking in droves from across the nation.
Tama has been doing such a good job of raising revenue for the troubled Kishikawa train line that she was recently promoted to "super-station-master."
Super-station-master! Cats are considered good luck (hello, Maneki Neko) in Japan, and people have flocked to take pictures with Tama, as well as buy her various merchandise--"postcards, erasers, notebooks and pins...even a special 1,365 yen ($13) book of photos of Tama called, 'Diary of Tama, the Station Master.'"