It's a new step in outdoor advertising: Have a big billboard, then wire dancers to get all Microsofty over it! We heard that there would be a special billboard today outside the Terminal Building on 11th Ave between 27th and 28th Streets, but we didn't know it was going to be this...well, Cirque du Soleil.


The sixteen dancers were charged to "move across the exterior walls...to form the images of the Windows Vista and Windows Office icons." We can't wait to see how John Hodgman will respond!


Reader Sacha sent us these photographs and told us that at the end of the performance, three dancers went to hail a cab. Which they got.

Windows Vista goes on sale at midnight tonight. We can't imagine anyone waiting at midnight for Vista - it's no World of Warcraft! And Bill Gates is giving a webcast about Vista at 4:45PM EST.

Photographs by Sacha Lecca