2005_04_babysmile.jpgIf you're a mayor in an election year, you probably want to schedule some initiatives that involves babies, because there's nothing like a photo op with a baby. Yesterday, Mayor Bloomberg announced the Take Good Care of Your Baby campaign, which would alert parents and caregivers to issues such as "window falls, drowning, shaken baby syndrome, and unintended poisonings in the home" and cribs will be given to needy families. Here's more information on the campaign from the Administration of Children's Services.

Gothamist wonders if the baby is smiling because the Mayor said "Goo goo NYC2012" or if she just has gas.