The Affordable Care Act ("Obamacare") has been law since 2010, and most of its larger provisions will be enacted by 2014. Attempts to repeal it have been doomed—but what does "doomed" really mean if you have billions of dollars to pay for an Alternate Reality? The Times reports that the Koch brothers' astroturfing organization, Americans for Prosperity, is spending over $1 million to place an anti-Obamacare ad in swing states like Ohio and Virginia.
Tim Phillips, the executive director for AFP, says the group is hoping to gain more traction with voters by using a woman in the ad, and by not insulting the president directly.
“Too often we fell into a broad-based ideological argument, and I think we failed to get at ‘Look at what they’re doing and how it impacts you,’ ” he said. “I think where we win is on the impact of a specific policy.”
Here's the spot:
Personally, we prefer AFP's moving vignette from 2012, The President Makes Our Silverware Louder.