The NY Times has an article about a new ad agency (okay, "brand studio"), named Co:, formed by former top JWT executives. One of the agency's clients is a certain struggling basketball franchise: "Howard Jacobs, senior vice president for marketing and ticket sales at the MSG Sports unit of Madison Square Garden, said he was attracted to Co: because the task he confronts — 'how do you reignite the deeply passionate relationship that existed between the City of New York and the Knicks?' — is 'so clearly not an "advertising exercise"' but rather requires 'a multidisciplinary approach, part strategy, part storytelling, part brand creation, part technology, part design.'" Um, how about winning some games?
Knicks Realize NYC Hates The Knicks
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"It puts more of a burden on New York — puts more of a burden on 49 other states."
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