The owner of the building that supports the Most Important Obsolete Signage of Our Time has yet to confirm or disconfirm widespread speculation that the Kentile Floors sign is to be dismantled. Ely Cohen, who owns the building, still hasn't commented publicly on the matter since a Department of Buildings permit to remove the sign was first noticed by the New York Neon blog. But today the real estate broker who represents Cohen all but confirmed the sign's imminent demise.

Reached by phone, Brian Kanarek of BKR Partners at first declined to comment on the sign, telling us that Cohen was out of the country and adding that there was nothing he could tell us. He then rhetorically asked, "What do you think is happening?" Pressed further, he said with a sigh, "I'll just tell you I don't want to see it go, but it certainly looks like that's what's happening, doesn't it? Did you see the scaffolding up?"

We did indeed, as did every other Brooklynite with an Instagram account. So did Councilmember Brad Lander, who is imploring Cohen to reconsider, or at least allow the sign to be salvaged, presumably to be reassembled for display alongside the Eagle Clothes sign in some extremely boring Old Sign Museum.

A petition to save the sign has now garnered over 2,000 signatures, and Lander is urging Kentile lovers to attend a community planning meeting on June 25th, assuming the sign hasn't been sold for scrap by then.

So long and thanks for all the asbestos, Kentile Floors. How the hell will we know we're in Gowanus now? Oh right, the smell.