Although the Jets gave their fans a partial reprieve from personal seat licenses by not including upper deck season ticket holders in the scheme, the Jets are charging PSLs for 2,000 of the best seats in the new, under-construction stadium. The Jets have launched a new TV ad to entice fans--and it includes a familiar face:

Uh-huh: The Donald (Jets owner Woody Johnson is friends with him). Jets vice-president Matt Higgins tells the Post the ad is meant to tell fans buying "Coaches Club" seats" that they "may be sitting next to Donald Trump or they may be sitting next to a guy who has been a fan for 30 years." The Jets are auctioning off the PSLs on (starting next week), with a starting price of $5,000, and after the PSL, tickets will cost $700/pop.