The Super Bowl is on its way to the New Meadowlands stadium, home of the Jets and Giants—so it was only a matter of time before some giant corporation swooped in and bought the naming rights for the new arena, which opened last year. And despite the best efforts of adulterous affairs website AshleyMadison, MetLife ended up winning the biding battle; the stadium has now been christened MetLife Stadium.

The name should become official by the regular-season opener on September 11, when the Jets face off against the Dallas Cowboys—the Giants will play their first home game against the St. Louis Rams in Week 2. The naming rights deal is expected to be worth $17 million per year, which is a far cry from German insurance company Allianz $30 million bid back in 2008 (which was nixed because of Allianz's World War II history). It's also much less than the reported $25 million that AshleyMadison offered...but really, that would have only made sense if the Giants had retained newly un-retired RB/"reverse Anne Frank" Tiki Barber.