The Jane Street NIMBYs have been pulling out all the stops lately, and their latest stunt brings them offline. Yes, this sign is suggesting dog owners walk their dog right over to The Jane and encourage them to pee on it. To be exact, it says: "Let's face it, every dog needs to do his thing. But when doing it, why not also let him show The Jane Hotel exactly what he thinks about them running an illegal club in a quiet residential neighborhood?"
Let's forget for a moment that flyering is illegal, and that a little dog pee on the exterior of a building will go unnoticed by everyone, and that these dogs probably don't care that there's a club playing music at night, and that we live in New York City where sometimes clubs exist... what do you think of this stunt: Brilliant? Immature? Game changer?