Yesterday afternoon, the Giants and Jets announced it ended talks with Allianz, a German insurance company that was interested in buying stadium naming rights at the new stadium.
Earlier in the week, the NY Times suggested that Allianz was a frontrunner in the rights race and detailed Allianz's Nazi ties, such as insuring Auschwitz and Dachau concentration camps and not paying life insurance policies of Jews. Yesterday, the president of New Meadowlands, Mark Lamping, told the Times, "We paid very close attention to what people were saying this week. Whether those opinions were expressed directly to us, or through the media, we paid attention and was one of many factors that went into our decision.”
He and Allianz spokesperson Sabia Schwarzer said that there was no final deal in place. Schwarzer said that Allianz also realized it was too big a commitment (around $25 million/year for 30-year naming rights) and that both sides discussed Allianz's World War II history, but the Times seemed to suggest that a deal was near. The Daily News spoke to a source who said the "emotional reaction" over the past two days led to the decision.
The Anti-Defamation League's Abraham Foxman issued a statement heralding the decision, "The New York Giants and the New York Jets heard the concerns of their fans and others and made the right decision to end negotiations with Allianz for the naming rights of their new stadium. The decision shows sensitivity to the fact that the greater New York area is home to a large number of Holocaust survivors and their families and World War II veterans, who live with the painful memories of that time."