Brilliant! It seems that Snapple wanted to break some Guinness Book of World Records record by having the largest popsicle EVER and decided that Union Square would be the place to do it. Except the popsicle melted, with juice going everyone, causing all sorts of commotions, from bikers falling to the police and fire departments being called in to handle the situation. Bucky from Animal magazine emailed us, "In a promotion gone bad there is snapple juice all over the street near union square. cops were called fire department on the way. The street smells, people are falling. I can see the headline: First they take our schools, now our streets."

And reader Stefan sent in these fabulous pictures of the insanity. Gothamist wonders if Snapple will foot the bill for the city services used to clean up their mess. Perhaps their PR company will have to pay.