2006_04_gowanustoll.jpgBe still our beating heart: The ever-so-successful builders of McMansions is coming to NYC. The NY Times details the Big Apple Dreams of the Toll Brothers. Chances are, if you've driven through the 'burbs in NJ, Pennsylvania, NY, and about twenty other states, you'll have seen a Toll Brothers home (oversized, gleaming homes clumped together). The company's website says this about it's "City Living" concept in NYC:

Toll Brothers, America’s Luxury Homebuilder, will soon bring its signature quality and design to the greatest city in the world with homes in Manhattan, Brooklyn and Queens. The unparalleled amenities, spectacular architecture and unsurpassed expertise that has become familiar to discerning homebuyers across the country will become available to New York homebuyers through our City Living brand.

With Toll Brothers City Living communities successfully launched in locations including Chicago, IL; Hoboken, NJ; Philadelphia, PA; Providence, RI and Scottsdale, AZ, it is with great excitement that we bring this initiative to New York.

You can sign up for more info here, but the Times detailed what the five NYC Toll sites will be like:

- Gowanus, Brooklyn (Bond Street, between Carroll and Second Streets): "boat launching dock...200 housing units"; sales and move-in dates TBD due to zoning
- One Ten Third (Third Avenue between 13th and 14th Streets in Manhattan): "a 77-unit 21-story tower that will have one- to three-bedroom units priced at $850,000 to $2.2 million, " which will include a common and private roof areas; sales start in the summer, move in 2007
- Long Island City, Queens, at 48th Avenue and Fifth Street: "a building of 118 units, from studios to three bedrooms, starting as low as $350,000" with some private backyards, bike storages, and 24 hour concierge service; sales start in the fall, move-in next year
- Williamsburg, Brooklyn, at Kent and North Eighth Street: a "[six story building that] but will overlook a new waterfront park with unobstructed views of the Manhattan skyline" with 40 apartment and six townhouses; sales this summer, move-in early next year
- 164 Kent, Williamsburg; a waterfront property with 180 units and a yoga studio (!)

Gothamist wants to say this much - Gowanus is no Providence and Long Island City is no Scottsdale. Maybe this is the latest step in what NYC apartments have to be: There were first pre-wars...then post-wars...now "luxury" apartments that cater to people's lifestyles (for a price).

Toll Brothers was featured in the NY Times magazine last fall.