0807hellohealth.jpgLast year Jay Parkinson emerged as the doctor for the people, making housecalls and treating the uninsured. Now he is launching a franchise operation, called Hello Health, with the first outlet opening in Williamsburg later this month.

The WSJ checked in with the good doctor last month, and he got in to the intricacies of the franchise.

Hello Health is a neighborhood-based, Internet-enabled practice that sees you in person and communicates with you over the Internet. Patients become members for a Netflix-priced monthly fee and then pay fee for service. In-person visits, whether house call or in-office, will range from $75 to $150 cash. We will submit your claim to your insurance for you so you can be reimbursed but you pay cash up front.

He also noted that they'll be doing about 80% of their visits at the patients’ homes, but the "in store" procedures are reserved for those that aren’t appropriate for the home. Parkinson gets more in to details on his blog.

As for the space, at 105 Berry Street, it's "a 600 square foot street-level storefront that has two exam rooms," and Racked notes that "the launch party is set for July 31st."