Say you're a fresh-faced New York City intern at an advertising agency, tasked with the project of creating something that would catch people's attention. Let's also say you're also recently single, and want to get back in the game without your mom's help. His name is Brian, and is using the internet to find himself some dates.
Brian Moore convinced employers BBH advertising to back his social media project, where he goes on 30 dates in 30 days. But unlike typical dating sites which let you enjoy your date in private, Moore crowdsources his dates, letting the fates (i.e. random people on the internet) choose who he dates, where he takes them and how he should act. So far he's taken three lucky ladies to Brooklyn Bowl, the High Line and Sweet Revenge. Right now he's asking the internet how he should do his hair.
Really, the premise is no different than the average single-and-looking New Yorker plastering Twitter with questions and updates for their friends to chime in on. Moore just put it on a bigger scale. He tells the Daily News, "I don't pick up girls in bars, I'm not good at that, and that's not the kind of thing I want to do...I'm putting myself on the line. It's up to the Internet to make the decisions for me, my life is shared with the public." Good to know that in the crazy New York dating scene, there is still a man out there who can avoid commitment by letting others make decisions for him.
Women interested in having their date planned by the same community that made bros icing bros a thing can fill out a questionnaire online. Now all that's left to do is to wait for the inevitable book deal/reality show. Shatner might have to sit this one out, though.