New Yorkers are sick of their view of the bass-thumping party vessels streaking down the Hudson River being spoiled by an LED advertisement for Pets 2. On Tuesday, Governor Andrew Cuomo signed legislation that bans the floating digital billboards from state waters.

"These floating billboards are a nuisance that blight our shores and distract from the great natural beauty of our waterways," Cuomo said in a statement. "This action will help make our waters more enjoyable and safer for everyone."

The ban applies to vessels with a "digital billboard or another type of billboard that uses flashing, intermittent, or moving lights," and takes effect immediately. A first violation of the law triggers a civil penalty of $1,000, and subsequent violations are $5,000. The law does allow localities to pass their own rules permitting the operation of LED billboard boats within 1,500 feet of shore.

The state legislation, sponsored by Senator Brad Hoylman and Assemblymember Richard Gottfried, is the culmination of a months-long battle between local politicians and the people behind the 1,200 square-foot billboards, Ballyhoo Media, and their CEO, Adam Shapiro.

Back in March, the City sued Ballyhoo, arguing that the LED billboards were a nuisance that violated a local law that prohibits advertising on the waterways, and asked a judge to impose a penalty of $25,000 each day that Ballyhoo violated the law. Ballyhoo had been operating in New York since October, and the potential fine could be in excess of $3 million. The judge ordered an injunction banning the boats from operating within 1,500 feet of the city shoreline or within sight of any "arterial highway" like the FDR or West Side Highway.

Listen to Christopher Robbins discuss the ban with Richard Hake on WNYC:

Ballyhoo countersued, arguing that the City had never enforced the advertising law against private ferry companies that use wraparound ads, and that only the state had the power to enact such a ban. In three years of operating in Miami and later New York, the company claimed it had no accidents. Ballyhoo acknowledged that they'd been forced to breach the invisible 1,500-foot boundary in order "to maintain safe navigation procedures."

Court records show that the litigation is ongoing, and that the parties are supposed to meet on September 6 to discuss a possible settlement.

Last month, Shapiro wrote an op/ed in Crain's, claiming his "small, family-owned" business "got Amazoned."

"It’s extraordinary that to appease a handful of critics, the city and state government lined up to target a single company hoping to grow here," Shapiro wrote, pleading with Cuomo to veto the legislation. Ballyhoo reportedly gets $55,000 to run 30-second spots in two minute loops over a four week period.

Meanwhile, the boats kept running.

Senator Hoylman told Gothamist that he expects Ballyhoo or some other company to challenge the state law, "based on a number of different assertions," including First Amendment speech arguments. "But I don't think any of them will hold up in court."

"I mean, Donald Trump is claiming the First Amendment to prevent his state taxes from being released to Congress," Hoylman said dryly.

The Ballyhoo boats are docked in Jersey City, where it is still legal to advertise on them.

Shapiro, Ballyhoo, and their attorneys have not responded to our emails and phone calls. But Shapiro told the Times in a statement that he intends to keep running his boats.

“Our legal team believes these changes to the navigation law do not prohibit us from operating. Instead they offer clarity on what we can and cannot display with our platform. As such, Ballyhoo intends to continue providing an innovative platform that encourages creativity, collaboration, and community," Shapiro said.

Senator Hoylman responded that if that's true, "he'll be fined considerably."

"That's an expensive proposition," Hoylman added. "And I'm sure the city and the state will be examining his willful flouting of state law."

In the meantime, let us know if you see TV Boat out and about.