Last week, Citi Bike had its long-awaited, much-debated soft launch for all its early adopters. But starting today, anyone with a credit or debit card will be able to take one of these bikes out for a bit of totalitarian fun. You can now purchase a 24-hour or seven-day pass at any of the 330 Citi Bike stations.

A 24-hour pass is $9.95 and a seven-day pass is $25. However, that entitles you to take as many 30 minute trips as you want. If you go over 30 minutes on any single trip, you'll have to pay overtime fees. If you go for 30-60 minutes, it'll cost $4 extra; if you go 60-90 minutes, it'll cost $13; and for every additional half hour after that, it's $12. You can find out more information here.

The Daily News thinks these passes will help Citi Bike make a little more money, but they're still skeptical that the program can go into the black:

As of 5 p.m. Friday, the company reported signing up 25,276 members at $95 a pop. That totals $2.4 million in revenue for the next year — not much when you have 6,000 bikes on the road, 300 computerized docking stations, support vans roaming the city seven days a week, 24 hours a day, a rented warehouse, a computer network and who knows how many workers toiling to keep everything rolling.

But Bloomberg thinks that's just fine, because the whole endeavor is privately-funded, and is already the largest bike share program in the country. “When Citi Bike is fully built out, it will feature 10,000 bikes at 600 stations," he said during his weekly radio address. "With more people choosing to get around town by bike, it's important for all of us—cyclists, pedestrians, and drivers—to follow the rules of the road, so we can keep making our streets safer than ever." Well, of course a world famous "practiced denier" would feel that way.