This weekend was a busy one for Team Christie 2016: The NJ governor's presidential campaign debuted both ChrisChristie.com, emblazoned with the slogan "Telling It Like It Is," and a television ad, which appeals to potential voters who have Italian and Irish roots, and/or endorse the stereotypes associated with those lineages.

"I get accused a lot of times of being too blunt and too direct and saying what's on my mind just a little too loudly," says Christie, in an earnest half-yell, over doubly-earnest piano music. "I have an Irish father, and I had a Sicilian mother."

Christie's mother was diagnosed with cancer in 2004 and passed away soon after. "I know if my mom were still alive, she would say to me, 'I taught you, that in a trusting relationship, you don't hold anything back. So you better tell them [the people] exactly what you're thinking, and exactly what you're feeling."

Amid smiles and nods from the crowd, Christie concludes, "And when you ask about my moral compass, that's it."

So the next time the presidential hopeful tells you to "sit down and shut up" when you're pressing him on the slow pace of Hurricane Sandy repairs, just recall that earnestly tinkling piano. In Christie's world, the moral compass points toward vengeance, and not so much toward honesty.