Last month the greeting card designer and pole dancer Jill-Anne opened up her first brick-and-mortar card shop on the Lower East Side. The Allen Street store sells a wide variety of her cards, and like any halfway decent card shop, there's a pole in the middle of the store for pole dancing—or "poling," to use the parlance of our time. CBS 2's Magee Hickey reported from the scene yesterday, where Jill-Anne explained the connection between greeting cards and poling.

"I always swore to myself I would always have fun at work," says Jill-Anne. "I have a wonderful time with my company, but I also need mini breaks and since I don’t have a water cooler or the Starbucks around the corner, I have my pole." (Paging Howard Schultz!) Any customer who buys $50 worth of cards gets a personal poling from Jill-Anne, but passers-by also get a free show without even going inside. Jill-Anne tells New York the sidewalk audience "runs the gamut from the young guys hootin' and hollerin' to the little Asian lady nodding her head up and down."

Jill-Anne also has a line of cards with pole dance themes, and she insists it's got nothing to do with sex. "Seventy-five percent of the people, when I’m poling, in my store who walk by are women who smile and clap, so it’s not a male lust thing," she tells Hickey. "It’s an empowering women thing as well." Here's more video of Jill-Anne empowering her gender on a street sign in Hawaii: